It seems like every rapper these days is using the Internet in creative ways to gain hype, release new music and promote their image. Odd Future is a hip-hop collective out of Los Angeles that is no exception to this rule. Through a simple Tumblr account, Odd Future has created a buzz unlike any rap group in recent memory.

Odd Future, also known as OFWGKTA (Odd Future Wolf Gang Kill Them All) have been making music for the past two years, but it is only recently that they have began to achieve mainstream stardom. Group leader Tyler, The Creator has been responsible for much of the hype as he continually pushes the boundaries with his twisted lyrics and demented view of life. Ethically, Tyler, The Creator makes the Notorious B.I.G. and other rappers seem like saints.

Their TV debut on the Jimmy Fallon Show last February was one of the more notable late-night performances I’ve seen in years, closing with Tyler, The Creator forcing himself upon Mr. Fallon’s shoulders. The fame does not stop there, however, Odd Future has been featured in Spin magazine and was recently covered in Billboard magazine as well.

For the most part, Odd Future’s music is raw, under-produced, and lyrically sharp. Recent news reveals that Odd Future has been collaborating with pop star Beyoncé and super-producing group The Neptunes (Chad Hugo and Pharrell Williams).

Earl Sweatshirt, one of Odd Future’s members, is currently missing and not making music with the group. After his mother heard his debut album titled Earl, his mother sent him to boarding school.

Unlike rappers like Rick Ross who brag about their excessive wealth, Odd Future seems to be happy skateboarding around downtown Los Angeles, making the streets their home. This is the sort of rap that has no association with status or class. Odd Future likely wants to keep it that way, but considering the way things are going for them, it may be difficult.

In Earl Sweatshirt’s video for his song “Earl,” the group first concocts a beverage. This beverage contains cough syrup, some sort of white pills and liquor. An obviously dangerous mix, various members of the crew skateboard and injure themselves tremendously. The blood, bruises and swelling are obviously fake, but you get a sense that Earl is not joking.

Tyler, The Creator’s video for “Yonkers” is no less disturbing. Tyler shows affection for a roach, allowing it to crawl all over his arms. He then eats the roach and proceeds to hang himself. All in a days work for Tyler, The Creator, who is without any doubt a psychopath to a certain extent.

First-year Akeyla Todd says that, although Odd Future’s music is tied to “666” and other devilish things, she still thinks “they are great performers who do not care about what other people think.”

If you would like to download Odd Future’s music, it is available at oddfuture.tumblr. com. This site also serves as the group’s blog, which is updated daily.