However, not every product out there contains these harmful substances, and not everyone is a supporter of the use of potentially harmful sex products. In 2005, Jennifer Pritchett, owner of her own sex shop called the Smitten Kitten, founded the Coalition Against Toxic Toys, a non-profit whose mission is to educate consumers about the different kinds of materials that are used in different sex toys. Because there are no FDA regulations that surround sex toys and products, given that they are often marketed as gag gifts rather than real products, individual companies such as Smitten Kitten are the ones that are driving the conversation around safe sex toys, and the ones that are making a difference. Self Serve, a company in Albuquerque, has taken a similar path, choosing to sell only products that are free of harmful chemicals, instead are making the switch to silicone, glass, stainless steel, wood and other eco-friendly options that are safer for the body. The attitude of these individual companies, along with others, represents a change in attitude in the sex product community. Sexologist Carol Queen of Good Vibrations says, “people who think nothing of scrutinizing the health implications of what they put in their mouths often seem to forget about the other parts of their bodies associated with pleasure. But when we bring the question up, most people do care very much about how healthful materials are.” The conversation around eco-friendly sex products has also opened up a broader conversation about manufacturing sustainability. Some companies, such as Tantus, use better materials such as platinum grade silicon and FDA approved minerals in order to create better products, both for health and for the Earth.