SPW Preview: A Closer Look at the Career of Juicy J

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As excitement rises for SPW, here’s a closer look at Juicy J’s long career in the music industry.

Tristan Niskanen, Maroon-News Staff

We trippy, mane! Or at least we’re going to be when Juicy J hits the stage during Spring Party Weekend. The Memphis native, who started rapping at 16, is best known for his solo career and his role in co-founding Three 6 Mafia in 1991. 

Three 6 Mafia is one of the most important rap groups in the history of hip-hop. They are a pioneering Southern rap group, best known for their gangsta rap, crunk and horrorcore style. Many of Three 6 Mafia’s cadences, flows, production, style and rhymes influenced the next generation to emerge from Memphis and the world. The group is best known for: “Stay Fly,” “Sippin on Some Syrup,” “Poppin’ My Collar” and “Side 2 Side.” 

At the 78th Academy Awards, Three 6 Mafia won Best Original Song for “It’s Hard Out Here for a Pimp,” from the hip-hop drama film, Hustle & Flow. This made Three 6 Mafia the first hip-hop group to win an Oscar and perform at the ceremony. 

Juicy J began his solo career with the release of Chronicles of the Juiceman in 2002. He went on to release another album before shifting his focus towards Taylor Gang, Wiz Khalifa’s entertainment label. Juicy J became an artist, an artists and repertoire representative and a part owner of the label. 

In 2012, Juicy J released his third and most successful album, Stay Trippy. The album featured the standout, Mike WiLL Made-It produced “Bandz a Make Her Dance,” with Lil’ Wayne and 2 Chainz. The album also had several chart topping singles such as “Bounce It” and “Show Out.” After Three 6 Mafia’s breakup, Juicy J made a major comeback and a second career as a solo artist. His success and 20-plus year career reflect his skill, longevity and relevance as one of the biggest artists for Southern hip-hop. 

If people were not familiar with Juicy J by 2013, they were after he featured on an unlikely collaboration with pop artist Katy Perry. His guest verse on Perry’s “Dark Horse” showed the pop and hip-hop world that he was here to stay. It proved that he was a versatile lyricist who could innovate slang found in the most underground hip-hop, but he also showed that he could collaborate with one of the world’s biggest pop stars. Today, the song has over 500 million plays on Spotify alone. 

On December 8, 2017, Juicy J released his fourth album, Rubba Band Business, which went mostly under the radar despite Juicy J’s star-studded features and his return to popularity in rap. He did, however, get some good hype over his song “Ain’t Nothing,” featuring Wiz Khalifa and Ty Dolla $ign. “Feed the Streets” is an album highlight song that features his brother and Three 6 Mafia member, Project Pat. 

When Juicy J stays fly and pops his   collar while singing “Dark Horse” and other hits during his performance, be ready for some classic Three 6 Mafia. Juicy J is also well known for his many mixtapes such as Blue Dream & Lean, Highly Intoxicated, 100% Juice and Shutdafukup. When you go to see Juicy J, be ready to get crunk, get funky, get ratchet and, most importantly, get trippy because Juicy J will be ready to get trippy, too.

Contact Tristan Niskanen at [email protected]